Privacy Policy

Breathe Training & Development (“BTD”, “we”, “us”, “our”)

Effective date: February 19, 2026

Breathe Training & Development respects your privacy. This Privacy Policy explains what personal information we collect, how we use and share it, and the rights and choices available to you. We comply with applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA), and, where relevant, other laws that may apply to visitors from outside Canada (e.g., GDPR for the EEA/UK; CPRA/CCPA for California).

1) Who we are & how to contact us

Organization: Breathe Training & Development (BTD)

Business Address: 392 Lynden Rd., Brantford, ON Canada N3R 0B9

Privacy Contact: Heather Adams, Owner

Email: [email protected]

Phone: 519-771-1330

If you have questions or concerns about this Policy or our privacy practices, contact us using the details above.

2) Personal information we collect

We collect personal information in the following ways:

a) Information you provide directly

Website forms: name, email, phone number, organization, role, and your message.

Newsletter sign‑ups / downloads: name, email, preferences.

Event/webinar registration: name, email, role/organization, payment confirmation reference (if applicable), attendance.

Client engagements: contact details, meeting notes, project documents you choose to share, contractual and billing information.

Surveys/feedback: responses and related metadata.

b) Information we collect automatically (online)

Usage & device data: IP address, browser type, device identifiers, pages viewed, referral URLs, date/time stamps.

Cookies & similar technologies: see “Cookies & analytics” below.

c) Information from third parties (if applicable)

Email marketing & event platforms: subscription status, engagement (opens/clicks), event attendance.

Analytics providers: aggregated site usage statistics.

Social media: profile information you make public and interactions with our content.

We collect only what is reasonable for the purposes described below.

3) How we use your information (purposes)

We use personal information to:

Provide and improve services: respond to inquiries, deliver training, coaching, facilitation, and related professional services.

Operate our website: troubleshoot, secure, and optimize performance.

Communicate: send service messages, event details, resource downloads, and—with consent—newsletters and marketing.

Plan events & training: manage registrations, attendance, and follow‑up communications.

Research & insights: conduct de‑identified/aggregated analysis to improve offerings.

Legal & compliance: maintain records, manage risk, enforce agreements, comply with law.

Where required, we obtain your consent (e.g., for marketing emails, certain cookies). You can withdraw consent at any time (see “Your rights & choices”).

4) Our legal basis (when applicable)

Canada (PIPEDA): consent (express or implied), and in limited cases our legitimate business interests where appropriate and permitted.

EEA/UK (GDPR): consent, contract performance, legitimate interests (e.g., site security, service improvement), legal obligations.

California (CPRA/CCPA): we do not sell personal information. If we “share” data for cross‑context behavioral advertising (we currently do not), we will provide required notices and opt‑outs.

5) Cookies & analytics

We use cookies and similar technologies to operate the site and understand usage.

Types of cookies

Strictly necessary: required for core site functionality.

Performance/analytics (optional): help us understand how the site is used (pages visited, time on page).

Functionality (optional): remember preferences.

Marketing (optional): measure campaign performance.

Analytics (example if used):

Google Analytics: collects IP‑derived geolocation, device/browser info, and usage metrics. We use aggregated reports to improve content and navigation.

Managing cookies: You can adjust your browser settings to block or delete cookies. If we deploy non‑essential cookies, we will display a cookie notice and request consent where required.

Your action: Tell me which analytics/cookie tools (if any) you use so I can finalize this section and add the correct links (e.g., Google Analytics opt‑out).

6) Email marketing (CASL compliance)

If you subscribe to our newsletter or otherwise consent to receive marketing, we will send you updates about services, events, and resources.

You can unsubscribe at any time using the link in our emails or by contacting us.

We maintain records of consent, subscription status, and basic engagement (opens/clicks) to manage our distribution lists and improve relevance.

We do not send commercial electronic messages without appropriate consent as required by Canada’s Anti‑Spam Legislation (CASL).

Your action: Confirm your email platform (e.g., Mailchimp, Constant Contact, Microsoft/Loop/Outlook) so I can finalize the wording.

7) Sharing your information

We do not sell your personal information. We may share information with:

Service providers/Processors: companies that help us operate our website, deliver mailings, host webinars, process payments, store files, or provide analytics (bound by confidentiality and data protection obligations).

Professional advisors: legal, accounting, or insurance, under confidentiality.

Legal/regulatory: if required by law or to protect rights, safety, and security.

Business transfers: in the event of a reorganization or similar transaction, subject to safeguards.

Common processors for a firm like ours may include: website host/CMS, email service provider, webinar platform, cloud storage (e.g., Microsoft 365), form tools, and analytics.

8) International transfers

Our service providers may process data in Canada, the United States, or other jurisdictions. We take steps to ensure comparable protections (e.g., contractual measures) as required by applicable laws. By using our services, you understand your information may be transferred internationally subject to these safeguards.

9) Data retention

We retain personal information only as long as necessary to fulfill the purposes described above, comply with legal obligations, resolve disputes, and enforce agreements. Typical retention periods:

Inquiries/forms: up to 24 months from last interaction.

Newsletter lists: until you unsubscribe (then we keep a minimal suppression record).

Client/project files: generally 7 years post engagement (or as required by law and professional standards).
Retention periods may vary based on legal and operational requirements.

10) Security

We use administrative, technical, and physical safeguards appropriate to the sensitivity of the information, including access controls, encryption in transit (HTTPS), and secure storage with reputable providers. No method of transmission or storage is 100% secure; we continually review and improve our practices.

11) Your rights & choices

Your rights depend on your location and the laws that apply to you. Subject to legal limits, you may have the right to:

Access the personal information we hold about you.

Correct inaccurate or incomplete information.

Withdraw consent where processing is based on consent (e.g., marketing emails).

Object/limit certain processing (where applicable).

Data portability (GDPR, where applicable).

Delete/erase information (subject to legal retention requirements).

To exercise rights, contact us at [email protected]. We will verify your identity and respond within the timelines required by law.

12) Children’s privacy

Our website and services are intended for adults and organizational representatives. We do not knowingly collect personal information from children under the age of 13. If you believe a child has provided us information, contact us and we will take appropriate steps.

13) Third‑party links

Our website may contain links to third‑party sites or services. We are not responsible for their privacy practices. We encourage you to review their policies before providing personal information.

14) Changes to this Policy

We may update this Policy from time to time to reflect changes in our practices, technologies, or legal requirements. When we do, we will update the Effective date above. Material changes will be highlighted on this page or communicated when appropriate.

15) How to raise a concern

If you have a concern about how we handle your personal information, contact us first at [email protected]. You may also contact the Office of the Privacy Commissioner of Canada (OPC) or your provincial privacy regulator.

OPC: https://www.priv.gc.ca/en/report-a-concern/